Art Direction for Video
Translating a brand into an environment as a backdrop for hilarity
With production company Rooster NYC, Clabots art directed spots about work-week appreciation for Poppin. The spots told humorous office tales of employees who were so in love with their work environment and their signature Poppin products that they had a hard time leaving the office behind. While art directing these spots, Clabots made sure that the whimsical storylines conveyed a message of fun while simultaneously showing off the Poppin products in a brand-right setting.