Clabots has worked with the world's top design talent to bring hundreds of products to the market
Clabots approaches design direction with his ethos of Why, How, and What? Design is an extremely important part of the business, but it is only one component. Product companies are subject to many different demands, from inventory planning to logistics and marketing. Clabots has shown a great talent for identifying design trends, understanding their relevance to a business’s needs, and defining actionable briefs that explain how to meet those demands through design. He has done so for both external designers and internal design teams, alike. By framing the problem and setting goals and style direction, Clabots identifies the Why and provides the How so that others can provide the What.
Throughout his career, Clabots has been the Design Director at two home goods companies, Fab.com and OTHR. At both, he showed a proven ability to look at others’ work, identify the core of an idea, and calculate how it will best fit with a company’s goals. He can steer creatives into developing the good, discarding the bad, and tailoring their creations to meet the specific manufacturing, marketing, and logistical goals of a company.