Brand is the idea people hold in their memory when they think of your company
Your brand goes further than the products that you sell. It is the idea people hold in their memory when thinking about your company.
Clabots approaches branding from a strategic perspective. Each project starts by identifying who your customer is and working backwards. How and where do your customers buy your product? Where did they first learn about your product? What other brands does your customer associate their concept of self with?
A deep dive into these questions reveals how to position your brand what you need to do to craft it. Clabots often works with clients to identify their customer and define them in a tangible way so the entire company can rally around the same target. He then lets the wants and needs of that customer drive the brand creation, ensuring that your brand will connect with your audience.
From logos, to packaging, web design and advertising, your message, look and feel must be the same and leave a clear and lasting image in your customers mind. Clabots has worked with the esteemed branding and packaging agency Established, and worked independently for many emerging brands.