Evan Clabots
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BRANDING

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Brand is the idea people hold in their memory when they think of your company

 

 

 

Your brand goes further than the products that you sell.  It is the idea people hold in their memory when thinking about your company.

Clabots approaches branding from a strategic perspective.  Each project starts by identifying who your customer is and working backwards.  How and where do your customers buy your product? Where did they first learn about your product? What other brands does your customer associate their concept of self with?

A deep dive into these questions reveals how to position your brand what you need to do to craft it.  Clabots often works with clients to identify their customer and define them in a tangible way so the entire company can rally around the same target.  He then lets the wants and needs of that customer drive the brand creation, ensuring that your brand will connect with your audience.

From logos, to packaging, web design and advertising, your message, look and feel must be the same and leave a clear and lasting image in your customers mind.  Clabots has worked with the esteemed branding and packaging agency Established, and worked independently for many emerging brands.

 

 

LUX HARDWARE

Branding, Strategy, Art Direction, Web Direction

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  Branding, Packaging

Branding, Packaging

 

Engaging in strategic planning and multi-dimensional branding strategy

Clabots developed the branding for Icypod, a personal cooling device. His process included strategic planning, working with the client to identify their customer base, researching their cohort companies, and developing their brand identity, including a brand guide for future implementation and packaging.

The Icypod had previously been marketed as the 'Menopod,' focusing on relieving the symptoms of women going through menopause. The decision to rebrand the product was strategic, as it expanded their consumer base to anyone looking to cool themselves down. Clabots did extensive competitive research to help locate the brand amongst desired cohorts. He designs the logo and identity, providing a full style guide for future implementation. He also designed the packaging and product manual, as well as created all new product photography and photography standards.

 
 

 

ICYPOD

Branding, Photography, Packaging Design

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  Branding, Packaging

Branding, Packaging

 

Engaging in strategic planning and multi-dimensional branding strategy

Clabots developed the branding for Icypod, a personal cooling device. His process included strategic planning, working with the client to identify their customer base, researching their cohort companies, and developing their brand identity, including a brand guide for future implementation and packaging.

The Icypod had previously been marketed as the 'Menopod,' focusing on relieving the symptoms of women going through menopause. The decision to rebrand the product was strategic, as it expanded their consumer base to anyone looking to cool themselves down. Clabots did extensive competitive research to help locate the brand amongst desired cohorts. He designs the logo and identity, providing a full style guide for future implementation. He also designed the packaging and product manual, as well as created all new product photography and photography standards.

 
  Creative Direction

Creative Direction

  Photography

Photography

  Photography

Photography

  Branding

Branding

  Branding, Style Guide

Branding, Style Guide

  Packaging Design

Packaging Design

 
 

 

HABITAT COLLECTIVE

Branding

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  Branding

Branding

 

ACHIEVING AND ICON THAT NEEDS NO WORDS

Habitat Collective, an online home goods eCommerce platform approached Clabots looking for a strong logo mark as iconic and recognizable are the the target bullseye. The logo mark was developed by combining the @ symbol, the icon of a home and playing with the refined serif tails on type.  The result is something that looks both new and familiar and is memorable from first glance.

 
  Branding

Branding

  Branding

Branding

  Branding

Branding

  Branding Guide

Branding Guide

 
 

 

LA GRIVOISE

Branding, Creative Direction

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  Branding

Branding

 

Exploring connections between a brand and its customers

La Grivoise, a fashion company specializing in resort wear, contracted Clabots to help them find their brand. Clabots worked with them to understand and segment their position in the market and explore how their identity could look in order to connect with their desired customers. Clabots designed their logo and provided direction for their brand imagery.

The strategy for the logo was a classic one: use a standard font and manipulate a single character to make it unique. The chosen font was a classic serif type, which denoted quality and a classic timelessness. The 'V' was altered with a free-form gesture, showing the fun spirit of the brand (whose name translates to 'naughty') and the customer. Though gestural, the new form of the 'V' was perfectly placed against the shape of the name, evoking the feeling that it was not altered, but rather had simply always been. The gesture of the 'V' further served to aid in the pronunciation of the name; the long tail of the 'V' almost signaled the velvety French pronunciation of the second half of the name.

  Branding

Branding

  Branding

Branding

  Creative Direction

Creative Direction

  Creative Direction

Creative Direction

  Creative Direction

Creative Direction

 
 

 

AMPLIFIEAR

Creative Direction, Branding, Art Direction, Web Design, Photography, Packaging Design

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  Art Direction, Photography

Art Direction, Photography

 

Building a brand from all aspects

Clabots was involved in all aspects of building the Amplifiear brand. He developed all collateral materials, including business cards, stationery, order forms, brochures, and packaging. Clabots sourced the card stock from responsibly-farmed renewable forests, and he carried this material sensibility through to the design of all collateral materials. The seriousness with which Clabots approached his materials sourcing contrasted with the playful “POP” colors of the product. Clabots was also responsible for the art direction and retouching of all brand imagery and the design and execution of the Amplifiear web store.

 
  Branding

Branding

  Art Direction, Photography

Art Direction, Photography

  Art Direction, Photography

Art Direction, Photography

  Art Direction, Photography

Art Direction, Photography

  Art Direction, Photography

Art Direction, Photography

  Packaging Design

Packaging Design

  Web Design

Web Design

  Web Design

Web Design