Clabots has worked for brands ranging from startups to industry leaders, in areas including branding, packaging design, art direction for photography and video, and print catalogs
Since founding his first company in 2010, Clabots has continuously expanded his creative endeavors beyond product design. Over the years, he has delved into art and creative direction, as well as creating branding strategies for various companies.
Naturally, Clabots began developing these skills using his own companies as platforms. With Nonlinear Studio, Clabots art directed a number of photo and video shoots, working alongside ad firms and production companies such as Mother NYC, Ikon 3, and Rooster NYC. As Creative Director of his company Amplifiear, Clabots created the branding, art directed all photography and video, designed and built the eCommerce platform, and designed all packaging and collateral for the company.
In 2014, after working at Fab.com for a number of years, Clabots again returned to his own design practice. Here, he revamped the catalogs of lighting company Sonneman and developed packaging for clients such as Icypod. In 2016, he collaborated with firms such Established NYC and Tomoro/// on a number of branding strategy projects. Today, Clabots continues to work in branding strategy and creative direction on a consulting basis.
For Clabots, there is no line between 2D and 3D design. He approaches each situation with the same questions of Why, How and What? Being able to step back to understand design as a business need, identify desired outcomes, and then utilize his various skills across multiple platforms, Clabots is able to provide the critical creative direction for startups and industry leaders alike. Clabots not only provides guided conceptual direction, but he also has the experience and skillset to execute, from deep inside CSS code to the set of a video shoot.