Evan Clabots
Creative-Direction-banner.jpg
 
 

ART DIRECTOR

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Clabots has worked for brands ranging from startups to industry leaders, in areas including art direction for photography and video, and print catalogs

 

 

 

Since founding his first company in 2010, Clabots has continuously expanded his creative endeavors beyond product design. Over the years, he has delved into art and creative direction for various companies.

Naturally, Clabots began developing these skills using his own companies as platforms. With Nonlinear Studio, Clabots art directed a number of photo and video shoots, working alongside ad firms and production companies such as Mother NYCIkon 3, and Rooster NYC. As Creative Director of his company Amplifiear, Clabots created the branding, art directed all photography and video, designed and built the eCommerce platform, and designed all packaging and collateral for the company.

In 2014, after working at Fab.com for a number of years, Clabots again returned to his own design practice. Here, he revamped the catalogs of lighting company Sonneman and collaborated with firms such Established NYC and Tomoro/// on a number of branding strategy projects. Today, Clabots continues to work art and creative direction on a consulting basis.

For Clabots, there is no line between 2D and 3D design. He approaches each situation with the same questions of WhyHow and What? Being able to step back to understand design as a business need, identify desired outcomes, and then utilize his various skills across multiple platforms, Clabots is able to provide the critical creative direction for startups and industry leaders alike. Clabots not only provides guided conceptual direction, but he also has the experience and skillset to execute, from deep inside CSS code to the set of a video shoot.

 


 

OTHR

Art Direction, Content Strategy

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  Art Direction, Content Strategy, Retouching

Art Direction, Content Strategy, Retouching

 

In eCommerce, the customer is buying a product, you are selling a photo

From his years of experience in eCommerce, Clabots understands that although the customer is buying a product, you essentially are selling a photo. OTHR is a brand that solely exists on an eCommerce platform, so photography and storytelling are both key. In the months leading up to the company's launch in 2016, Clabots spent significant time crafting the art direction strategy for all of the product photography. He developed guidelines for the brand and established the color palette, shot angles, compositions, shadow intensity, and depth, as well as propping standards and web layouts. Clabots paid careful attention to planning out and pacing the stories on product pages, and developing templates for page layouts. He made sure to tell a comprehensive story for each product while remaining consistent from product to product. Clabots finds it important to present a product in a beautiful and consistent way, so that it is easy to shop your site without having to relearn the buying process for each product.

Clabots continued to evolve the visual language for OTHR, creating new standards for multi-product group shots and establishing a visual vocabulary for 'in situation' shots for social media. He also art directed each shot and retouched all of the in-situ photos on the OTHR site. Together, the images on the OTHR media platforms present a brand of elevated design objects, shot almost like sculpture, while giving context for these objects in a modern home interior.

 
  Art Direction, Content Strategy, Retouching

Art Direction, Content Strategy, Retouching

  Art Direction, Content Strategy, Photography

Art Direction, Content Strategy, Photography

  Art Direction, Content Strategy, Retouching

Art Direction, Content Strategy, Retouching

  Art Direction, Content Strategy, Photography

Art Direction, Content Strategy, Photography

  Art Direction, Content Strategy, Retouching

Art Direction, Content Strategy, Retouching

  Art Direction, Content Strategy, Photography

Art Direction, Content Strategy, Photography

  Art Direction, Content Strategy, Retouching

Art Direction, Content Strategy, Retouching

  Art Direction, Content Strategy, Photography

Art Direction, Content Strategy, Photography

  Art Direction, Content Strategy, Retouching

Art Direction, Content Strategy, Retouching

 
 

 

SONNEMAN

Art Direction, Catalog Design

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   Art Direction, Catalog Design

Art Direction, Catalog Design

 

Building on motifs rooted in the brand’s visual identity

Clabots worked with the Sonneman's President, Robert Sonneman, to update the company's catalog layout for their Spring ’15 Additions. Building on motifs rooted in the brand’s visual identity, Clabots unified the brand's catalog by presenting the company’s various lamp styles using a minimalist grid and single graphic language. Clabots also personally retouched many of the images.

 
  Art Direction, Catalog Design

Art Direction, Catalog Design

  Art Direction, Catalog Design

Art Direction, Catalog Design

  Art Direction, Catalog Design

Art Direction, Catalog Design

  Art Direction, Catalog Design

Art Direction, Catalog Design

  Art Direction, Catalog Design

Art Direction, Catalog Design

  Art Direction, Catalog Design

Art Direction, Catalog Design

 
 

 

ROCKWELL GROUP FOR ANDEZ MAUI

Art Direction, Graphic Design

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  Art Direction, Graphic Design

Art Direction, Graphic Design

 

Using graphics to create an eclectic feel for the modern rooms

Rockwell Group commissioned a series of original “Vintage” Surf Posters for the rooms of their a new design of the Andez Maui at Wailea . The poster represent various styles traditionally used for Surf Poster to create an eclectic feel for the modern rooms.

 
  Art Direction, Graphic Design

Art Direction, Graphic Design

  Art Direction, Graphic Design

Art Direction, Graphic Design

  Art Direction, Graphic Design

Art Direction, Graphic Design

  Art Direction, Graphic Design

Art Direction, Graphic Design

 
 

 

SKINS

Creative Direction

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  Creative Direction   (work done at Dror)

Creative Direction (work done at Dror)

 

Telling a complicated story with a simple image

Skins was a new footwear concept that divided the shoe into a structural core and a fashionable outer sole, or ‘outers.’ The outers were flexible and compact so that they could be stored away and packed for travel.

At the time, the company was having difficulty with its traditional lifestyle photography, failing to convey the uniqueness of its innovative product. Clabots felt the best way to tell this dual story was to shoot dual images of the models with mirrors. On one side of the mirror, the models were fully clothed; on the other, they appeared in only their underwear with the structural ‘inners.’ This dual imagery inferred that the inners were as essential as your underwear. It also gave the ads a stand-alone sex appeal, leaving the viewer wanting to know more. The only explanation was a link to the website.

 
  Creative Direction   (work done at Dror)

Creative Direction (work done at Dror)

  Creative Direction   (work done at Dror)

Creative Direction (work done at Dror)

  Creative Direction   (work done at Dror)

Creative Direction (work done at Dror)

 
 

 

RISE AND FALL - NISSIAN HUES FOR GETTY

Art Direction, Production Design

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  Art Direction, Production Design

Art Direction, Production Design

 

Building environments that convey emotion

Clabots collaborated with Photographer Nisian Hughes on his “Rise and Fall” shoot for Getty Images. The series are conceptual business images using ladders to convey ideas of Discovery, Risk, Success, and the Way Forward. Clabots Designed and fabricated 6 custom sets with vintage painting ladders and developed a unique rigging system to suspend the models without disturbing their wardrobe. Images courtesy of Nisian Hughes, Getty Images. Clabots art directed this shoot along with Nonlinear Studio member Ron Beach.

 
  Art Direction, Production Design

Art Direction, Production Design

  Art Direction, Production Design

Art Direction, Production Design

  Art Direction, Production Design

Art Direction, Production Design

  Art Direction, Production Design    

Art Direction, Production Design

 

  Art Direction, Production Design

Art Direction, Production Design

  Art Direction, Production Design

Art Direction, Production Design

 
 

 

JOSH LEHRER FOR ESPAIS

Art Direction, Production Design

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  Art Direction, Production Design

Art Direction, Production Design

 

Capturing both man and water in motion

Espais commissioned this series for their new boutique sports and fitness centers. Clabots collaborated with Photographer Josh Lehrer and business partner Ron Beach to create “Water Dance,” a ballet of flesh, water, and light that piqued the imagination and celebrated the beauty of the human form. The goal was to capture both man and water in motion in the moment. To achieve this, Clabots built a waterfall machine that allowed a steady stream of water to cascade over the models as they jumped on a trampoline. The team used a system of Broncolor strobes and Arri-max 10k constant lights, devised by Beach, to capture the water without blur and to give the images a metallic effect.

 
  Art Direction, Production Design

Art Direction, Production Design

  Art Direction, Production Design

Art Direction, Production Design

  Art Direction, Production Design

Art Direction, Production Design

  Art Direction, Production Design

Art Direction, Production Design

  Art Direction, Production Design

Art Direction, Production Design

 
 

 

POPPIN

Art Direction for Video

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Translating a brand into an environment as a backdrop for hilarity

With production company Rooster NYC, Clabots art directed spots about work-week appreciation for Poppin. The spots told humorous office tales of employees who were so in love with their work environment and their signature Poppin products that they had a hard time leaving the office behind. While art directing these spots, Clabots made sure that the whimsical storylines conveyed a message of fun while simultaneously showing off the Poppin products in a brand-right setting.

 
  Art Direction for Video

Art Direction for Video

  Art Direction for Video

Art Direction for Video

  Art Direction for Video

Art Direction for Video

  Art Direction for Video

Art Direction for Video

  Art Direction for Video

Art Direction for Video

  Art Direction for Video

Art Direction for Video